Pass this little shop on my way to the bank, the 1 line stop and anytime walking down Bleecker. Always caught my eye. Decided to quench my curiosity. Popped into the shop and asked the salesman what the name meant. Astonished I would ask, he had no idea. He waited for the manager to appear. It was the original concept of the brand: 7 styles of jeans to fit everyone/anyone. What a letdown. I had a much grander story in my head