We Aldi grocery store shoppers are a die-hard bunch. This is the second time in my shopping life that there is an Aldi in my ‘neighborhood’. Decades ago when I entered one, once, I said never again. But it is not the same store. Anyone who asks, and many who don’t get my marketing spiel on why it is THE place to shop. Part of the reason is that the parent company has a foundation that owns Trader Joe’s and I find the same products under a different label at Aldi. But what is even funnier, is when an Aldi shopper comes up to me, to extol the virtues of a product in store! It’s perfect. I think it is another place for which I should do marketing.