This non-dairy product has been produced by a Swedish company for 25 years. It is a cow-milk alternative made from Oats. Having just discovered it last year, I treat it as the-new-kid-on-the-block. Oatly must have done a marketing blitz because all of a sudden everyone is using it. Reading the story on the second side is worth your trouble. This past summer, I found it in the States but to my dismay it had more ‘ingredients’ than the original here. If interested in comparing, here are the contents: